Our Creative Process

Enthralling storytelling doesn’t happen by chance. Step-by-step, it’s reworked, reviewed, and refined. Here’s how we do it.

Stage 1: Vision

01 Briefing

Talk with us about everything and anything you want your video to be. We’ll then advise you on what your story should say and do, so that it achieves what you need it to.

02 Script

The scripting process gives both us and you the first indication of what’s going to happen during your video. Imagine these words as the seeds from which your story will grow.

03 Moodboard

Here we begin to envision the artistic approach to take for your video, and like a compass it helps steer us both in the same direction. The aim is to get our creative minds in sync, and set a starting point for what comes next…

04 Styleframes

The first visual representation of how your video is actually going to look. With static frames we’ll test out illustration styles, colour palettes, and visual ideas, to help you figure out what you like and what you don’t.

05 Concept Storyboard

We start putting pictures to words so you can see how your story is taking shape. Tell us what your imagination is telling you, and we’ll sketch it out.

Every project is different. We may deliver all these parts in our second meeting, or present them individually as we complete them

Also, narrative-driven videos need a script first, but visual-driven videos begin with styleframes. All clear? Good, now onto the next stage…


Stage 2: Story Development

06 Illustrated Storyboard

It’s time to design and create the actual scenes to be used in the video. While a concept storyboard could be just 7 frames, this can easily expand to 25 once all the key frames are precisely illustrated. When finished, you’ll see how the animation to going look and the sequence of events that unfold.

07 Voiceover

How you say something is just as important as what you say. Listen to a variety of recordings and tell us who you think has the right voice to tell your story.

Any doubts in your mind? Everything we’ve done together so far has to been finalised now, so let’s dot the i’s and cross the t’s. That way, we can move onto the most technical stage of the project with the same clear goal in both our minds.


Stage 3: Animation Production

08 Animatic

It’s testing time. With static images and a voiceover recoding, we create a low-frame-rate video to help us work out which animation techniques to use, like 2D, 3D, or frame-by-frame. A typical 60-Think of it as outline of a painting before the details and colour are added.

09 Sound Design

The icing on the cake for every animation, realistic sound effects distinguish the movements you see and composed music emphasises key moments. To achieve exact synchronicity this has to be one of the final touches, and it’s how we elevate the impact of the story playing out onscreen.

10 Animation

Sights, sounds, and speech come together. We’ll ask for your feedback after the 1st draft and the pre-final version, then still add any finishing touches you need to the final video.

With three revisions for each and every part of our creative process, there are 30 opportunities to review the work in progress. Sound like a lot? It is, but it our way of making sure the end result is perfect.

Wondering if we're the right partner?

Set up a call with our creative director to discuss your video requirements, and learn from an industry expert.