Complex
Made
Simple.

I help organisations turn complex ideas into clear, compelling visual stories.

Whether you are explaining a product, a service, a process, a new direction or something people need to understand, I help find the story and bring it to life.

Ideas. Story. Design. Motion.

You work directly with me.

See the work →Talk to Dan

You have something worth explaining.

Sometimes the hard part is not what you have built or what you are trying to do. It is helping other people understand why it matters. That might mean explaining a complex service, introducing a new product, helping people navigate change, bringing a campaign to life, or making a technical idea clear enough for anyone to grasp.

That is where I come in.

This is me. I'm the one you work with. This is the work I do — and I love working with complex companies.

We start with the story.

Before we make anything, we work out what needs to be said and the clearest way to say it.

I can help shape the idea, find the story, develop the creative direction and storyboard the work before moving into design and animation.

The result might be a product story, an explainer, launch content, onboarding, a campaign, internal communications or something entirely different.

The format follows the communication problem.

“There are a lot of motion designers out there but not many who think like Dan does.”
Troy Cornelius·Google review

A creative partner when you need one.

I work directly with teams, founders and agencies. You can bring me in for a single project, involve me early when an idea needs shaping, or keep me close when you need experienced creative support.

From the first conversation through to the finished work, you work with me.