Meltwater’s all-in-one solution for media monitoring is something special, but functionality alone wasn’t convincing new customers to try it. They needed a video to stand out from their competitors, reveal the power of their industry-first tools, and inject some fun into the proceedings too. But above all they wanted to make media monitoring something to get excited about.
We worked side-by-side with the Meltwater team to identify how their service could transform the way media monitoring professionals work. On dialling into these possibilities we brought our imagination front and centre to create extraordinary metaphors that would tell the story with flair. From the moment you click play you’re taken on a fantastical 40-second journey complete with a rainbow-pooping unicorn. It’s not something you’ll forget in a hurry.