The challenge:
The founders of Oovvuu approach us to help create a targeted video to explain how their smart and straightforward word press plugin enables journalists to publish the news with curated videos almost instantly, which is a hard thing to do when your battling against paid video ads, filling up your news feed with irrelevant videos.
The solution:
We approach the story by designing a visual language that represented traditional news printing reels to convince the audience that the product was created by the industry and for the industry. The technique unrolled into the logo that enabled us to use the logo mark to move through the UI elements to show how the product featured work.
