Our Creative Process

Enthralling storytelling doesn’t happen by chance. Step-by-step, it’s reworked, reviewed, and refined. Here’s how we do it.

Stage 1: Vision

01 Briefing

Talk with us about everything and anything you want your video to be. We’ll then advise you on what your story should say and do, so that it achieves what you need it to.

02 Script

Expect some probing questions during the scripting process, when we dig deep into what you do, figure out what’s important, and start piecing it all together. Imagine these words as the seeds from which your story will grow.

03 Moodboard

Here we begin to envision the artistic approach to take for your video, and like a compass it helps steer us both in the same direction. The aim is to get our creative minds in sync, and set a starting point for what comes next…

04 Styleframes

The first visual representation of how your video is actually going to look. With static frames we’ll test out illustration styles, colour palettes, and visual ideas, to help you figure out what you like and what you don’t.

05 Concept Storyboard

We start putting pictures to words so you can see how your story is taking shape. It’s our initial vision of how your story will unfold onscreen, with a clear overarching theme and the main action shots sketched out.

Every project is different. We may deliver all these parts in our second meeting, or present them individually as we complete them

Also, narrative-driven videos need a script first, but visual-driven videos begin with styleframes. All clear? Good, now onto the next stage…

papers

Stage 2: Story Development

06 Illustrated Storyboard

It’s time to design and create the actual scenes to be used in the video. While a concept storyboard could be just 7 frames, this can easily expand to 25 once all the key frames are precisely illustrated. Here we decide the exact sequence of events for your story.

07 Voiceover

How you say something is just as important as what you say. You need a voiceover artist that is the perfect fit for the style of your video, whether it’s direct and hard-hitting or calm and comforting. We find the right voice to tell your story.
Any doubts in your mind? Everything we’ve done together so far has to been finalised now, so let’s dot the i’s and cross the t’s. That way, we can move onto the most technical stage of the project with the same clear vision of what we’re going to create.
shapes

Stage 3: Animation Production

08 Animatic

It’s testing time. With static images and a voiceover recording, we create a low frame rate video to help us work out which animation techniques to use, like 2D, 3D, or frame-by-frame. Think of it as the outline of a painting before the details and colour are added.

09 Sound Design

The icing on the cake for every animation, realistic sound effects distinguish the movements you see and composed music emphasises key moments. To achieve exact synchronicity this has to be one of the final touches, and it’s how we elevate the impact of the story playing out onscreen.

10 Animation

Sights, sounds, and speech come together. Everything we’ve done so far was for a reason; to make sure everything is 100% good to go once we arrive here. You can sit back and let us get things moving, and along the way we’ll call on you for any finishing touches you need.

With three revisions for each and every part of our creative process, there are 30 opportunities to review the work in progress. Sound like a lot? It is, but it our way of making sure the end result is perfect.

We’re ready to tell your tale. Are you?

Get answers to any questions you still have by speaking with us.