When you have an app that appeals to all sorts of different people, businesses, and government departments, it is hard to know who to talk to first. The creator of NeatStreets tirelessly tried to explain everything about how his idea could create safer neighbourhoods, but the essence was getting lost somewhere along the line. He wanted a video to make people believe in his vision, and we had 30 seconds to do it.
When launching a new app, attracting new users to engage with it is everything, so that’s who we framed the story around. Problems played out in a logical sequence, with the app presented as the solution, all while tapping into the viewer’s sense of community spirit. Once we reach the call to action, it’s clear just how big a problem this service solves, and how simple it is for us all to get involved.