Launching a new app is never easy, no matter how good your idea is, and didn’t the co-founders of Amplify know it. Their new app tapped into the live music experience to help bands make more money and fans hear their favourite songs. Problem was, they didn’t know how to get across the potential of their digital service so that people would actually start using it.
After identifying that support from bands was key to getting this app off the ground, we went to work targeting them in the video. The whole scenario revolved around a gig, to create an on-screen environment familiar to live performers. We made sure that viewers could see how the app actually works in real-life, while using bold visuals and sounds to make the whole thing feel like a launch event for Amplify.