Swell was passionate about bringing the power of financial analytics to small businesses, but they knew their target market would be a hard sell. They wanted to clearly convey why business owners needed their service and show just how valuable it could be. But above all, the video had to instill a firm feeling of trust in their potential new customers, so that they would have no qualms about sharing their financial data.
We framed this story around discovery, revealing straight off the bat that Swell offered a way to uncover insights about a business that would help it grow. A female voiceover speaking in a calm, warm tone helped to build trust, as did pointing out the fact that behind the software was a real human consultant too. To grab attention on social media feeds we crafted a 30-second clip with the essentials, while achieving a complete service overview in just 60 seconds.